The concept for this poster was a re-design of the iconic movie poster for the film Full Metal Jacket by Stanely Kubrick. The new AIDS poster imitates the original poster extremely closely, except for key elements that were changed. The army helmet now has a red condom tucked into the strap, and a smiley face graphic instead of the peace symbol. The type on the helmet also reads ‘Made to Save’ instead of ‘Born to Kill’. And for the main type the title was changed from ‘Full Metal Jacket’ to ‘Full Latex Jacket’. The idea was to use imagery that was visually striking and that referenced a cult classic so as to spark peoples attention when they saw the poster.