Bang & Olufsen
This project was to take an existing company outside the market of home ware and imagine them breaking into this new market. The first step was to choose a company. The next was to decide what products they would sell if they were to carry home ware, and pick five items to be packaged. The final step was to create a concept for the line, and then design packaging that fit the aesthetic of the company bearing in mind, and catering towards, their target audience.
The company that I chose was Bang & Olufsen, and the name of the new line was ‘Form’. Bang and Olufsen are specialists in acoustic technology and their existing products are always beautifully designed, both in form and function. The idea for this new line of home ware was that each product would be so beautiful that it would look like a piece of art in one’s own home. In a sense by purchasing each of their products the consumer is not only buying a tool for their home but they are also curating their home with pieces of beautiful sculpture. The packages therefore have each item displayed on a stone pedestal indicating that they are of museum quality and beauty. The aesthetic is simple and sophisticated catering towards a very high end cliental.