This was a series of posters targeting the theoretical social issue of ‘De-Evolution’. The issue is that in today’s age, as a species we may be set on a course of de-evolution rather than evolution. I decided to look at the 7 deadly sins of man as the foundational theme, and then from there went on to create 7 new sins of the current age—the 7 Sins of De-Evolution.
Continuing with the theme of the ‘new’ 7 sins, each poster has an evidence bag on it with a piece of modern culture that contributes to the crime of that particular sin in today’s age. Each evidence bag is also accompanied by a tag noting the case at hand, which is the aspect of negative modern culture being addressed, and that in turn explains the new sin. Lastly I developed a new set of modern signage depicting each of the new 7 Sins of De-Evolution in a memorable and iconic format.