Entrada is the JC Penney endorsed brand for dry foods in the store. It would carry a selection of different foods from countries around the world. The products range from gains to sauces, and the countries chosen for this project were Jamaica, India, and Argentina. The idea was to allow consumers to pick products that would give them a taste of a different country’s culture and tradition, all from the comfort of their own kitchen.
A strong visual aesthetic was developed for each country based off of elements pulled from that country’s particular culture and art. The aesthetic was then applied to all the products within each country creating a united family. This helps the consumer distinguish between the countries whilst enjoying a rich representation of the new culture they are about to experience.