This project was to invent a convention of one’s choice on any subject. The convention would firstly require the design of an identity. After which the material produced would include a series of promotional posters and billboards, invites, name tags, brochures, take away gifts and an interior design of the location. The subject that I chose was a convention targeted at educating men on how to be modern day gentlemen.
The concept incorporated into the identity as well as the contents of this project aimed at creating a design that appealed to the modern man whilst also maintaining a traditional feeling to it. Modern elements were mixed alongside traditional elements creating a fun and engaging experience for the targeted men, whilst subtly instilling the important educational theme throughout all of the material. Each item communicated a dual purpose, being both practical as well as educationally informative.