The project here was to design all the material and collateral for an upcoming exposition on the topic of one’s choice. The field that I chose was Nanotechnology, and the exposition would be for current professions within the field of nanotechnology, as well as leading professionals in other areas that might benefit from nanotechnology in their industry. The exposition would also be open to the general public but it would mainly target these two audiences with the type of information provided. The material produced would be a book containing detailed information about nanotechnology, a two sided poster, an invite, and a set of frames showcasing a piece of kinetic typography.
The ‘massive within the minute’ was the core idea developed to support the aesthetics of the design. Nanotechnology occurs on such a tiny level that at that scale one no longer feels like everything is getting smaller, but instead a whole new world opens up instead. A lot of the design elements played on the abstract sense of many minute elements creating a whole, and the photography style was also aimed at macro photography getting in close enough to make an abstract subject look massive.