Part of my expertise lies in the re-crafting of existing logos and wordmarks. This is a particular facet of design that I have experience in, and a specific offering that I undertake.
Many brands have come into existence and grown with the same logo for a significant amount of time. Often the original craft of the logo may have not been as rigorous as deserved by the now more established company. There is no need for a full re-brand and equity has been built in the current logo so there is no desire to change it. This however, does not mean the the logo wouldn't benefit hugely from a re-craft.
This process can subtly solve many existing issues with the current logo, whilst also optimizing it for digital and print, and making sure the brand experience remains unbroken.
A logo re-craft can often improve the brand significantly and can be done at a fraction of the cost of a full re-brand. If you have any interest in this offering and would like to see specific case studies please feel free to contact me at firstname.lastname@example.org